Dear Creative Dispatch 8 . 13 . '26 Dear Creative, Ideas are everywhere. So why is it so hard to come up with a great one? Jason Santa Maria writes: Over time, I came to realize that the only way to get to the good ideas was to trudge through all the obvious and bad ones first. For well over a decade, I've kept track of every idea I can write down – whether for a film, article, or other creative project – in text documents. Pretty quickly, I noticed something. My ideas got better. And the...